What are cookies?

“Cookies” are small text files or data transmitted to a device (computer, laptop, tablet, or phone) for storage and may be requested again by the sender. Cookies can have various functions: from keeping your “logged-in” status while you fill out a registration form, to storing your language preferences when you visit our website, to tracking your behavior while browsing the internet, sometimes for a considerable period and regardless of the device used. In the latter case, as well as in all similar cases, such a cookie cannot be used without your prior consent, given after receiving detailed information.

The General Data Protection Regulation (GDPR) introduces or strengthens substantial legal mechanisms in favor of data subjects. Below we mention some of these mechanisms that are relevant to the processing of personal data in relation to the use of digital assets.

“Digital assets” – the website www.tesy.ma.

“Plug-in” – third-party software integrated into TESY’s digital asset and relevant for tracking consumer behavior and/or enabling the functioning of a specific feature through transmission to a third-party domain.

“Information society services” – any service normally provided for remuneration, at a distance, by electronic means. The recipient of such a service must have expressly requested it. Electronic commerce is also such a service.

Why and how do we use cookies?

We may use both session cookies (which expire when the web browser is closed) and persistent cookies (which remain on your computer until deleted) to improve your use of the website www.tesy.ma.

In principle, we do not create an individual profile of your online activity. The content of the attached cookie is limited to an identifier. Cookies are not associated with a name, email address, or a specific IP address.

Categories of cookies

The cookies we use are:

Strictly necessary cookies:
Without these cookies, you cannot fully use our website and its features.

Performance cookies (improving the functioning of the digital asset):
These cookies collect information about how visitors use the website, for example which pages they access most frequently. These cookies do not collect information identifying a specific visitor. All information collected by these cookies is aggregated and therefore anonymous. Their sole purpose is to improve the functioning of the website. These cookies allow the website to function better. We do not track your browsing habits through these cookies.

Targeting or advertising cookies:
These cookies are used for marketing and advertising purposes. They may be used to track consumer behavior, limit the number of times an advertisement is shown, or measure the effectiveness of a particular advertising campaign. These cookies also help determine the effectiveness of certain online marketing channels.

List of third parties

Third-party purposes

• Google Analytics – consumer behavior analysis

• Google AdWords – advertising

• Google Tag Manager – advertising management

• Facebook Pixel – advertising

• Yandex Pixel – advertising

• DoubleClick – advertising

• MathTag – advertising

We use functions provided by Google codes to measure the traffic to our website in terms of the number and frequency of visits. We do not use these functions to collect personal data or individual IP addresses. The data we receive is aggregated and anonymized; it is used for statistical purposes and to improve the user experience on our website.

However, the data collected in this way is accessible to Google and may be combined, according to their policies and terms, with other data Google already holds about your identity or device, your behavior in the digital environment, and your search preferences. Personal data combined by Google, including that collected through TESY’s digital assets, may be used by the search engine for other purposes, as detailed in its personal data privacy policy, including behavioral advertising. Therefore, data for Google Analytics will only be provided with your prior consent, which may be withdrawn at any time.

You can find more information about cookies placed by Google via our website at:
https://developers.google.com/analytics/resources/concepts/gaConceptsCookies

Information about the Facebook Pixel:
https://www.facebook.com/business/learn/facebook-ads-pixel

Information about the Yandex Pixel:
https://yandex.com/support/audience/index.html

Information about DoubleClick:
https://support.google.com/dfp_premium/answer/2839090?hl=en

Information about MathTag:
http://www.mediamath.com/privacy-policy/

Your consent is a necessary condition for the use of cookies that are not strictly necessary. Cookies improving the functioning of our digital asset collect only aggregated and anonymous information that does not identify you as a user of TESY’s digital asset.

Cookie management

You can use our products and services even without consenting to cookies. Cookies are stored on your device only with your consent as described above. You may delete cookies from your device’s hard drive at any time (file: “cookies”). Please note that this may prevent access to certain elements of our website and may affect its functionality.

The settings of most web browsers already provide the option to control the placement of cookies in advance.

If you access our digital asset via a mobile device, you may not be able to disable cookies through your internet browser settings.

For more information, as well as on exercising your rights as a data subject, please consult our Personal Data Privacy Policy or contact us at dpo@tesy.com.

Update

This Policy enters into force as of the date indicated at the beginning and may be amended subsequently. Any update to the Policy becomes effective on the day it is published on www.tesy.com. If you visit www.tesy.ma after a change to the policy, you will be bound by the new cookie use and management policy.